This is what we need. More interaction.

I really want to build something here. I think I have a more fun and simpler approach to golf, but am finding it difficult to expand my sphere of influence.

First, more interaction on the message board. Here is a link to what a reader posted yesterday. Read it, watch it and please comment…or start your own thread.

LINK

Assuming all of you like my ideas on the golf swing and the stories I tell…I don’t understand a few things.

1. Why the readership of the blog has kind of leveled off and even fallen a bit?

2. Why the participation for comments and questions on the blog and message board is so small considering how many readers there are?

3. Why the turnout on the website for lessons was modest?

4. Why the interest in the book of stories from my career was so pathetically low?

I realize the economy has something to do with 3 and 4, but that doesn’t explain it all.

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9 Comments

  1. Paul

    Has falloff of blog readership coincided with the end of the golf season for most of us in the northern hemisphere? I’ve also noticed that blogs and websites have waves of higher and lower activity all the time, it might be a natural occurrence. Have you analyzed your content when participation was at its peak; lowest point? Can you draw any conclusions?

    When it comes down to it, you have to be the ambassador of your brand. I’ve seen you on glfwrx commenting and helping others, that’s a good start. As ambassador, you should be visiting other credible sites and getting your message out. Also go global, be prepared to discuss TGM, S&T, Hogan, the modern player, today’s crappy pro swings vs. the great ballstrikers of yesterday (my current rant) and how as a champion of the amateur golfer you want to sweep away a lot of instructional confusion and help the average am improve and enjoy golf.

    If you haven’t already, read and study Slicefixer’s and Sevam 1’s epic threads on golfrx–they had everything: participation, passion, controversy. Read Malcom Gladwell’s book,’The Tipping Point’ for ideas, though I have a feeling you’ve already done so.

    Here’s some specific suggestions:
    –Start a thread on glfwrx on your teaching philosophy; post up your videos, invite discussion, controversy. Set your bonafides early, establish credibility with your inside tour knowledge and use that to teach people. (Ck with the founders first on rules of engagement re being too commercial. Might want to become a charter member, that might help grease the skids)
    –Be more active in responding to blog comments and ‘showing your face.’ Readers and commenters like it when the site creator is engaged with them.
    –Be more active on other golf threads globally, post often and let people know you are out there. Ralph Perez’s Gotham Golf Blog is a good site. Contact him, share your teaching philosophy and ask that he interview you via phone or skype. He’s a good man and very passionate about the swing as well.
    –Be more active on your FB page–a wonderful platform to push your message out.
    –Build up your local Socal teaching program on the ground there, if you haven’t already. Working with young ams in high school and college is a great way to earn credibility. Use that success to build momentum out from there.
    –I always thought that holding teleconferences with loyal blog participants might be interesting. I know it’s hard b/c you need to see someone’s swing, but I wonder if it might work in some controlled way. It might build buzz.

    Anyway, sorry for the long post. At some point you may have to decide if you’re going to focus full time on trying to get back on tour; or teaching. May be difficult to do both.

    Either way, you’ve accomplished much. Your passion for teaching and helping the average golfer is evident. Keep up the good work and go get ’em.

    Paul

    Reply
  2. S.

    “Why the interest in the book of stories from my career was so pathetically low?”

    I’ll probably get it eventually, but I hate putting credit card info on the Internet.

    One thing you should do is put a link to a summary of the book, because many people might not have read the Oct. 15 post. For latecomers, put a link on the book order page, “WHAT’S IN THE BOOK?”

    Then, from the 10/15 post:

    “I have written around a 100 pages that is filled with funny stories (with a few heartbreaks mixed in) from my life and golf career. It starts with how I got into golf, goes through my college years, how I became the longest hitter in the world, being a pro long driver and the ups and downs of my quest for the PGA Tour on the mini tour’s, Nationwide Tour and most especially, Q-School.

    “My intent was to inform a little behind the scenes perspective, some self discovery, but mostly to entertain. Everyone who has read it, golfer, non-golfer, degenerate and the clean living, all found it hard to put down and very engaging. (More about the book, with links to excerpts, can be found on my 10-15-2010 post.)

    “It is available in file form on my website and a hard copy is available on LuLu. I have enclosed links to each below. Thanks again and enjoy.

    “PS-If you buy the down-loadable file on my website, after you create a login and purchase it, you will find the file under “file downloads” on the “my account” page. “

    Reply
  3. hackgolfer

    I love your blog because, besides the content, the blog site itself is very easy to navigate. I hated going to the message boards because it was so funky and slow. Maybe it has changed? I should go back and visit. I like the message boards at GEA because it was fairly fast, and easier to navigate, and to a lesser extent golfwrx. JMHO.
    PS. I like your golf surgeon website, but have yet to get lessons cuz i gotta get s video cam first…cheapskate that i am….

    Reply
  4. craig

    Your twitter account is largely dormant, try following as many people you can find that list golf in their profile. Many of them will follow you back and you can use your tweets to drive traffic to the blog. If you have any friends or acquaintences that are golf pros, you can also @tweet them and if or when they reply, their followers will also check you out as well.

    Submit freelance articles to newspapers, online golf magazine sites, issue press releases, etc. Create a Facebook group or page for your business for your golf instruction product/services that people can join or like.

    I question whether attracting the existing golf forum participant is the most effective long-term commercial strategy. I think the typical active forum participant spends copious money on the latest golf equipment but not as much on lessons or experienced input.

    I think it’s similar to those in the personal training industry. Your typical client is not an exercise enthusiast, those people do things on their own, either because it’s a hobby or they think they already know better or both. But they do tend to spend way too much money on supplements or protein powders.

    Reply
  5. bob

    I purchased your book. Didn’t get around to reading all of it just yet but enjoyed what I did read so far. Enjoy your daily blogs but honestly do not comment because your posts make sense and there is little to comment on other than “i agree”. 😉

    Maybe provoke some thought or other ideas on the swing in your message board and critique with an open mind to them – positive – even if you do not adhere to what is being said.

    Like the idea of starting your own thread on WRX. Getting a thread pinned there is like a badge of honor.

    B

    Reply
  6. Colby

    A few humble suggestions from a loyal reader:
    1. I use my iPhone to read your blog and can’t see a link to the message board in the mobile version of wordpress. Could be a contributor to the decline in interaction with mobile device readers.

    2. Maybe a method for readers to post about their most recent round and the blunders or struggles, where you or fellow readers could chime in with advice.

    3. Something I’d like to see is how to reinforce your teachings. I get away from the “feel” frequently and revisit your “plane and release” video. So maybe something about reinforcing or maintaining the feel.

    4. How to spend time at the range. If a reader has an hour, 30 minutes, or a 10 minute pre-round warm up. What’s your advice? Clubs, shots, putting, chipping?

    5. Lastly, “halftime adjustments”. What to do if the round is slipping away. Swing feels off, etc. What adjustments can be made to get off tilt and salvage the round? “if your swing just isn’t working mid-round just focus on………..”

    Reply
    • Colby

      One more.
      Do you Tweet?
      I’d be interested in random tweets from you.
      Rounds just finished.
      Great/ bad shots.
      Goofballs at the range/course.
      “words of wisdom”
      Instant thoughts during PGA broadcasts/events.

      Reply
  7. retired guy

    I’ll try to be diplomatic. You’re not a big name, at least not yet, either as a player or instructor. Your LD credentials are not that recent. You are kind of trying to straddle the fence between player and instructor and between LD and Tour. Hard to do.

    The guys I am aware of who have a big internet following, like Jeff Ritter on youtube, have a ton of very professionally produced material available. Guys like Jim Hardy, Roger Gunn and Chuck Quinton are well know instructors who teach Tour players. They have all put years of effort into building their personal brand. You are just getting started.

    Personally, I would love to spend some time on the range with you and get your input, because I think you have a lot to offer. However, I do think your instruction is probably better suited for good players who have worked their way through a lot of the BS you criticize. Realistically though, that is a small market, and it’s tough to stand out.

    I’m not suggesting you go Jack Hamm and produce infomercials screaming “If this guy in cargo shorts can blast it 350, he can teach you to absolutely cream the ball. POWWW!!!”

    Reply
  8. Wally

    Monte
    Welcome to the free market system. Explain why the Packard one the best cars ever built couldn’t sell enough to stay in business. You give away the store, why would people buy? In the long run people aren’t grateful, you have done well, be happy.
    Wally

    Reply

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